Competitor Analysis
Analyze competitor product pages to generate better, differentiated copy.
How It Works
Copyly's competitor analysis feature:
- Scrapes the competitor's product page
- Extracts their product description, features, and selling points
- Analyzes what makes their copy effective
- Generates copy that incorporates those strengths while differentiating your product
Using Competitor Analysis
- In the generator, find the "Competitor URL" field
- Paste a direct link to a competitor's product page
- Click "Analyze" to extract their copy
- Review the analysis summary
- Generate your description—it will be informed by the analysis
Supported Platforms
Competitor analysis works best with these platforms:
- • Amazon: Product pages, A+ content
- • Shopify stores: Standard product pages
- • WooCommerce: Product pages
- • BigCommerce: Product pages
- • Custom sites: Most e-commerce product pages
What Gets Analyzed
Product Title
How they name and position the product
Description Copy
Their main product description text, tone, and structure
Feature Lists
Bullet points and key features they highlight
Keywords
SEO keywords they're targeting
Limitations
- • Some sites block scraping—you may see an error
- • JavaScript-heavy pages may not extract fully
- • Results are cached for 24 hours to respect rate limits
- • Analysis requires a Starter plan or higher
Pro Tips
- • Analyze your top 3 competitors to find patterns
- • Focus on competitors ranking above you in search
- • Use analysis insights to improve your own positioning
- • Combine with review mining for maximum impact